Xiao Hong Shu (RED) Marketing
Tap Into China's Trendiest Lifestyle Platform
Looking to capture the attention of Chinese-speaking audiences in Malaysia, Singapore, and Greater China?
Xiao Hong Shu (Little Red Book / 小红书) is your gateway to a high-potential, trend-driven market
— and we are your expert partners in navigating it.
3 Millions Active Users
Mainly Gen Z & Millennials
Strong Purchase Power
Highly Engaged Users
Perfectly For
Lifestyle, Beauty, F&B, fashion, and Travel Brands
Search Before You Buy
Platform Trusted By Chinese-Speaking Consumers
Our Xiao Hong Shu Marketing Services
Blue Tick Enterprise Account Application
Establish brand trust and official presence with our verified business account (蓝勾勾) application service.
Includes:
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Company document translation & stamping
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Official Xiao Hong Shu enterprise registration
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Opening 3 key backend platforms:
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聚光广告平台 (Ad Manager)
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薯条推广 (Boost Tools)
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蒲公英平台 (KOL & influencer matching)
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Backend operation tutorial (4 videos)
Content Marketing & Account Management
Build a consistent brand voice and grow organically with engaging content.
Includes:
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Monthly Content Calendar Planning
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Copywriting for Notes (图文种草 / 视频种草)
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High-Quality Graphics / Short Video Production
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SEO-optimized Titles & Hashtags
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Strategic posting based on trending topics
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Monthly Growth Report & Content Review
Ads Management
(Xiao Hong Shu 聚光平台)
Boost your reach and lead generation with data-driven ad campaigns.
What We Do:
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Campaign objective setup (Branding, Leads, Engagement)
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Audience targeting & competitor analysis
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A/B testing of creatives
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Daily optimization for best cost-per-result
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Analytics & improvement report
KOL / Influencer Marketing
Collaborate with top creators to spark genuine user interest.
Our KOL Services:
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KOC/Influencer matching by niche & budget
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Briefing, scripting & communication
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Campaign publishing & results tracking
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Cross-platform sharing (e.g. TikTok, Instagram)
Why Choose Us
As Your Xiao Hong Shu Partner
We Are OFFICIAL
Malaysia & Singapore’s
Official Xiao Hong Shu Overseas Partner
99.9% Success Rate
for Blue Tick Application
We Are OFFICIAL
Malaysia & Singapore’s
Official Xiao Hong Shu Overseas Partner
Over 150+
Local Brands Upgraded to Business Pro
In-House Creative Team
Strategy, Copy, Video, Ads, Influencers
9+ Years
Digital Marketing Experience
Let's Case Studies Speak For Themselves
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