China Douyin & Douyin 海外购
Unlock the 1.4 Billion Market in China
What is China Douyin?
China Douyin (抖音) is the original version of TikTok, operated exclusively within mainland China. With over 750 million daily active users, Douyin is not just an entertainment app – it's a massive e-commerce and content marketing ecosystem powered by ByteDance.
Through Douyin 海外购 (Douyin Cross-Border Shopping), international brands can now sell directly to Chinese consumers via official Douyin Shops, powered by verified cross-border logistics and compliance support.
Monthly Active Users
Over 1.1 billion
(as of early 2025)
Average Daily Usage
90+ minutes per user
E-commerce Sales Volume
Over ¥3.5 trillion (Approx. RM2.3 trillion) in GMV in 2023
Douyin 海外购 Users
300M+ cross-border product viewers monthly
Main Demographics
Female-led (65%)
ages 25–45 concentrated in
1st–3rd tier cities
Cross-Border Potential
Huge demand for foreign brands
(esp. beauty, health, wellness)
What is Douyin 海外购 (Douyin Global Shopping)?
Douyin 海外购 is Douyin’s official cross-border commerce initiative, allowing overseas brands to:
It’s the fastest growing export channel for Malaysian and Southeast Asian brands seeking entry into the China market.
Create Own Brand
Douyin Global Shops
Ship from overseas or bonded warehouses
In-House Shipment
Sell directly to
China Consumers
Cross-Border E-Com Rules (CBEC)
Operate under compliant China
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Reach 1.4 Billion Potential Consumers
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Drive Impulse Purchases & High Conversion Rates
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Faster Brand Building
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Lower Barriers to Entry
What We Offer
End-to-End Douyin Business Solutions
As Malaysia & Singapore’s official strategic Douyin Overseas partner, we help you enter and grow in China with confidence.
Douyin Business Onboarding
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China Blue Tick Verified Business Account Registration
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Cross-border Douyin Shop Setup
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Product Classification & Category Consultation
Content Creation & Campaign Management
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KOL / Influencer Collaborations with native Chinese creators
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Short video + live streaming campaigns
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Product demo, unboxing, and tutorial-style videos
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Localized Chinese copywriting & storytelling
Logistics & Compliance Advisory
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Guidance on bonded warehouse & shipping setup
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Cross-border tax & customs guidance (CBEC)
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Chinese local phone verification and guarantor handling
Douyin Ads & Sales Strategy
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Seeding campaigns for product testing & traction
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Paid Douyin ads planning & budget allocation
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Data tracking, ROI optimization, and performance reports
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Why Choose Us?
Official Content Agency
Appointed by China Douyin (since May 2025)
9+ Years Experience
in Asia social & performance marketing
Helped 150+ Malaysian brands
launch on Douyin & 小红书
Over 99.9% success rate
in account registration & platform activation
Strategic team fluent
in both Malaysian branding + Chinese consumer psychology