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Team of digital marketing specialists planning campaign strategy in Johor Bahru office

Digital AI Marketing Training Program

This program introduces participants to the next generation of marketing powered by Artificial Intelligence (AI). From content creation to campaign optimization, AI tools are transforming how businesses connect with customers. The training provides hands-on knowledge of AI applications in digital marketing, enabling participants to work smarter, reduce costs, and increase ROI.

Learning Objectives

By the end of this training, participants will:

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  • Understand the fundamentals of AI in marketing and its real-world applications

  • Use AI-powered tools for content creation, copywriting, and ad visuals

  • Learn how AI enhances SEO, SEM, and keyword planning

  • Apply AI for customer behavior analysis & personalization

  • Automate marketing workflows with AI-driven CRMs & chatbots

  • Design performance-driven campaigns using AI analytics & predictive modeling

Training Modules

Marketing agency providing Facebook, TikTok, and XiaoHongShu services for clients

Introduction to AI in Marketing

  • What is AI Marketing?

  • AI vs Traditional Digital Marketing

  • Global case studies

Professional digital marketers analyzing ad performance on laptop

AI Content Creation & Copywriting

  • Using AI tools for ad copy, social posts, blogs

  • AI-generated videos, graphics, and short-form content

  • Ethical considerations

Corporate participants attending HRD Corp claimable digital marketing training workshop

AI for SEO & SEM

  • Keyword clustering with AI

  • Smart bidding in Google Ads

  • Voice search & AI-driven SEO trends

Trainer presenting AI marketing strategies to a group of business executives

Personalization & Customer Insights

  • AI-powered audience segmentation

  • Predictive behavior modeling

  • Dynamic product recommendations

HR training session focusing on recruitment and employee engagement

Automation in Marketing

  • AI chatbots & customer service

  • Email marketing automation

  • Lead scoring & CRM with AI

XiaoHongShu marketing training with live case study presentation

Campaign Optimization & Analytics

  • AI dashboards & real-time insights

  • A/B testing with machine learning

  • ROI tracking & predictive sales forecasting

Douyin SEA strategic partnership onboarding session with local brands

Training Duration

  • 2-Day Workshop (16 Hours)

  • Format: In-House Corporate Training / Online

Methodology

  • Interactive lectures & live demos of AI tools

  • Group case studies (local & international brands)

  • Hands-on practice with AI content & analytics tools

  • Real campaign planning & simulation

Business owner learning how to manage TikTok account during training session
Trainer showing business account setup process on XiaoHongShu app

Benefits to Participants

  • Save time & costs by using AI-powered tools

  • Improve campaign accuracy & performance tracking

  • Boost creativity & innovation in marketing teams

  • Gain future-proof skills for the evolving digital landscape

Why Choose Us?

  • HRD Corp Certified Trainers

  • Official Partner for XiaoHongShu & Douyin (SEA)

  • 9+ years experience in Digital & AI-driven marketing strategies

  • Hands-on, practical-focused training with real case studies

XiaoHongShu influencer creating lifestyle content for product promotion
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Ready to upgrade your marketing with AI?

Contact us today to register for the Digital AI Marketing Training Program.

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