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Corporate team attending Brand Marketing Strategy Training workshop in Malaysia

Fundamentals of Brand Marketing

  • What is a brand? Beyond logo and tagline

  • The psychology of branding & consumer perception

  • Case study: Global vs local brand building

HRD Corp claimable training program on brand marketing strategie

Brand Identity & Positioning

  • Crafting vision, mission, and core values

  • Positioning frameworks (e.g. Blue Ocean, Brand Archetypes)

  • USP development & competitive advantage

Brand strategy training modules covering positioning, identity, and performance

Brand Strategy & Planning

  • Strategic brand roadmap: Awareness → Consideration → Conversion → Loyalty

  • O2O (Online-to-Offline) branding integration

  • Market segmentation & customer journey mapping

Infographic of brand marketing funnel from awareness to loyalty

Content & Communication Strategy

  • Storytelling techniques in branding

  • Choosing the right platforms (Meta, TikTok, Xiaohongshu, Douyin, etc.)

  • Tone of voice, consistency, and emotional branding

Trainer conducting brand marketing workshop with corporate participants

Marketing Mix & Brand Growth

  • 7Ps of Marketing applied to branding

  • Cross-brand collaboration & influencer marketing

  • Media planning & campaign execution

Interactive group discussion during brand marketing training program

Performance Measurement & Brand Evaluation

  • KPIs: Awareness, Reach, Share of Voice, Brand Equity

  • Tools for brand tracking & social listening

  • Post-training group exercise: Drafting a 6-month brand strategy

Marketing agency recognized for HRD Corp training and digital expertise

This training is designed to help marketing teams, managers, and entrepreneurs understand and implement strategic brand marketing frameworks that align with their business objectives. It blends theory with practical case studies, giving participants the tools to build, position, and grow strong brands in both local and international markets.

Brand Marketing Strategy

Training Modules

Learning Outcomes

By the end of this training, participants will be able to:

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  • Define and refine their brand vision, mission, and values

  • Identify brand positioning opportunities in competitive markets

  • Develop brand differentiation and unique selling propositions (USP)

  • Create an integrated online + offline marketing strategy

  • Apply storytelling and content strategies to strengthen brand presence

  • Analyze brand performance with measurable KPIs

Participants working on brand positioning exercise in training workshop

Methodology

  • Interactive Lectures

  • Group Discussions & Role-Play

  • Case Studies (International & Malaysian brands)

  • Hands-On Brand Strategy Canvas

  • Post-Training Q&A + Template Pack

Benefits to Participants

  • Develop actionable brand strategies tailored to their industry

  • Gain hands-on experience in strategy planning and evaluation

  • Improve consistency in brand communication

  • Enhance leadership and marketing decision-making skills

  • Receive templates, tools, and guides for daily brand operations

Contact us for Brand Marketing Strategy Training program in Malaysia
Group presentation of brand marketing strategy during corporate training

Why Train With Us?

  • 9+ years experience in Digital & Offline Marketing Strategy

  • Official Strategic Partner of XiaoHongShu & China Douyin (SEA)

  • HRD Corp Certified Trainers

  • Worked with 150+ SMEs, developers, and franchises across Malaysia & Singapore

HRD Corp certified trainer delivering brand marketing strategy training

Ready to Transform
Your Brand Strategy?

Your brand deserves more than just visibility – it deserves a strategic roadmap for long-term growth.
With our HRD Corp Claimable Brand Marketing Strategy Training, your team will gain the skills and tools to create consistent, impactful, and measurable results.

✨ Don’t just market. Build a brand that lasts.

Take the Next Step Today!

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